Remember this guy?
It was a solo outing as none of my usual sidekicks seemed that interested in attending (are they still traumatized by Morgan spewing MickeyDee burgers, perhaps?!)
Product placement is a huge pet peeve. I’ve been known to snap out a judgmental hiss of “Product Placement!!” during movies or TV shows (is that why no one wanted to accompany me last eve?!). While I adore Top Chef, that series is a big offender (as was Canada’s Next Top Model, not that it stopped me from watching, at all).
This film is both entertaining and fascinating. Remember that “Seinfeld” episode where Jerry and George try to get their “show about nothing” made? So it’s like a show within a show? That’s the concept here: Morgan’s documentary is about him getting sponsorship and advertising for his movie.
Just like “Super Size Me,” Spurlock’s winsome personality and self-effacing style keep the movie lighthearted in tone. If you are interested in advertising, marketing, branding and its effects on our lives, see this movie.
A couple tidbits to whet your appetite:
~cameo appearances/interviews with: Donald Trump, Quentin Tarantino, Noam Chomsky! (as well as other celebs)
~exploration of the terms co-production (synonym for product placement); brand personality (Spurlock’s is the combination of playful + mindful); faction (fact + fiction)
~one sponsor turns out to be the island of Aruba!!
Spin-Off ideas currently whizzing in my brain:
~ BLOGGING + product placement: the ethical questions posed in this movie totally translate to the blog world. I need to think on this whole issue some more…how do we know if a blogger is selling out or truly loves a product? Publicity (free and paid) via blogs is a multi-layered issue [I realize there are blog disclosure regulations; of interest is murky grey areas]…What about banners found on bloggers’ home pages? Is it product placement if a blogger states what she/he’s eating/wearing/driving/reading?
The seed of a future blog post is germinating in my brain…
Plus, how’s this for an idea? Piggy-backing on the concept of this doc, you could blog about your efforts to get as many giveaway items, banners, free products for personal use, invites to events in exchange for blogging about them…Kiki Project 2012?!
~the movie shows Spurlock getting quite a few doors slammed in his face as he makes his round of cold calls. The rejections he receives are numerous. The lesson I take away is that if you have a dream, it never hurts to ask, don’t take “no” personally, and dare to pursue your idea.
All in all, a very enjoyable and enlightening Night at the Movies. A *** star rating I bestow. And I leave you with…
[The opinions expressed in this blog post are strictly those of the blogger; no monetary exchange occurred prior to the typing of this review]. 🙂