hooray! the sign is staying

when you’re little, and you’re on a long car ride (which can be anywhere from 17 minutes on, depending on your age) you like to break your journey into segments. i’ve talked before about our regular trips to goderich when we would mark off the rural towns as we passed through them: stratford, mitchell, seaforth, clinton, goderich was our chant.

the other long-ish drive that we would do semi-regularly was to toronto. happily, in my life-span, the 401 has always existed (the parents remember the olden days before the highway was constructed). however, this major thoroughfare across southern ontario has changed a lot since the ’70’s! i do remember the days when it was four lanes only (two in each direction) and when the pearson airport marked the crossover point from rural land to urban setting. what’s it like now? well, the 401 is three lanes each direction all the way from where i get on it, through to toronto. and the pearson airport is completely enveloped by industrial and commercial buildings.

there is another *famous* local landmark that we would always look for as we drove: the schneiders sign. here is a totally cruddy photo…

look! the upper corner there!

…but at least it’s better than my first attempt!

move, trees!

[hey, cut me some slack! it’s not easy capturing a good shot SAFELY when you’re driving 100 km+ down the 401!]

not long ago, schneiders announced that they are closing their production plant in kitchener. this is a big hit to our local economy – this meat processing factory has employed thousands for many, many years. you can read more details and history here (article in the k-w record from october 19th). and you can read about the decision to leave the sign as is here.

i’m glad the sign is staying put! i like the now-kitschy schneider’s girl on the sign, and the fact that it gives you the time and the temperature.

even today, i still count down the kilometers between waterloo and toronto by watching for certain markers (the “bad boy school” in milton is another one!).

what’s a longstanding landmark near you? here’s a better photo of the schneider’s sign for you!



november thankfulness:

(for thursday november 3rd): yesterday, i was thankful for the fact that my favourite peanut butter has been on sale all week at valumart! you betcha i have stocked up!

that's a savings of about $2 a jar!

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  • Gina Unger  On November 7, 2011 at 11:22 am

    I’m so glad the sign is staying, too! I ALWAYS look for that sign when we drive the 401 and now point it out to my kids. Too funny! as for the peanut butter? awesome price. i switched to this same kind of pb about half a year ago and won’t go back to the UNnatural stuff again. jeff, however, won’t switch over. cheaper for us since his intake of pb is a much larger ratio to mine!

    • 1970kikiproject  On November 7, 2011 at 11:26 am

      it’s such a unique sign – a real ontario landmark!! love your pb comments…is that not the best tasting brand! i like it even better than organic/health food store types. don’t get jeff hooked!!! 🙂

  • Lisa  On November 5, 2011 at 7:18 pm

    I love those things that (1) stay and remind of childhood and (2) act as countdown landmarks for a trip!
    The one I can think of is on the way to the mall—there are these big hills covered in trees, and my sister and I always said they looked like snuffy from sesame street. There is also a little diner called Cook’s Kitchen that marks the halfway point…we used to stop there for grilled cheese and a “real” milkshake. I never stop there anymore, but it still takes me down memory lane (and reminds me how far away I am) when I drive by!

    • 1970kikiproject  On November 5, 2011 at 8:12 pm

      thanks for the stories, lisa! didn’t grilled cheese just make the best lunch, as kids? i typically would order that, too, at a restaurant! that’s neat the cook’s kitchen is still around!

  • Zo  On November 5, 2011 at 10:50 am

    Funny. I was intrigued/interested by the sign but my thoughts were taken over by the peanut butter. I don’t think I’ve ever seen Kraft PB in the states. Maybe it’s branded differently…lord knows there are kraft products everywhere else. must investigate!

    • 1970kikiproject  On November 5, 2011 at 11:00 am

      yes! search out that pb and let me know! you guys have soooo many more pb brands and options than we have. i was in awe when i was in florida last year!

  • Stephanie  On November 5, 2011 at 9:42 am

    It’s sad when landmark factories close. We grew up going to the Hershey’s factory in Smiths Falls every year as kids. I was so sad when it closed.

    • 1970kikiproject  On November 5, 2011 at 9:45 am

      it is…the end of eras is unfortunate. we’ve lost a number of big manufacturing plants in this area, over the years: uniroyal tire was a big one, years ago. hershey’s! that would have been a yummy one to have in town!

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